Burberry, established 1856, is an iconic British luxury brand, recognised globally for its innovative menswear, womenswear, childrenswear, accessory, beauty and fragrance collections. Burberry Regent Street is the largest Burberry store in the world.
Covering four floors, 121 Regent Street is the biggest Burberry branch in the world and is twice the size of its New York counterpart.
Described as where “the digital world meets the physical” — using technology from the Burberry World website — the store includes a 22ft-high screen — believed to be the largest in a shop, 500 hidden speakers and a hydraulic stage.
However, the cleverest piece of technology is the use of RFID microchips — radio-frequency identification — in some of the clothes. When shoppers wearing the pieces approach one of the so-called “magic mirrors”, the mirror transforms into a screen that shows a film of how the garment was made and what it looked on the catwalk.
Other highlights include an area where shoppers can design a trenchcoat in more than 12 million combinations, a beauty and fragrance room, a men’s tailoring room and a shrine to shoes. The shop is in Westmoreland House, which was built in 1820 for the Prince Regent.
It has served as a livery stable, church, art gallery and cinema. The original projection suite has been restored which will allow the shop floor to be turned into a venue for bands, talks and screenings.
Emergency Evacuation is acknowledged to be more challenging when this involves evacuation of the public from older more complex buildings. TagEvac is recognised both for its simplicity and as a proven solution for the control and management of evacuation. We are rightly proud to have been asked to supply our system for this new iconic Burberry store at Regent Street.